A project that involved prop-sourcing, styling and art-direction, the photographic campaigns for Haskapa were created for multiple use across all digital communications. The imagery supports web banners, email marketing and cross-platform social media, working to a variety of formats and aligning with the nascent house style. A clean, colourful and contemporary look reflects the premium aspect of the range, creates impact and showcases the intrinsic beauty of naturally-sourced ingredients.
Photography: Simon Smith
Food Styling: Trish Hurel