Pioneering the haskap super berry industry in Nova Scotia, Haskapa are growers and makers of premium haskap products. The haskap berry is a very diverse, small oval berry, its flavour resembling to that of the blueberry and the raspberry.
Championing the haskap berry as a central theme, the Haskapa branding project involved a detailed process including multiple phases of research and brand development. Encompassing logotype, logo marque, typography and colour palette, with application and design across an extensive list of marketing materials and in-house collateral, the aim was to create an elegant, yet contemporary, solution that reflected the premium nature of the company. Packaging design maintains a family feel of the products across the Haskapa fine foods range, introducing a design system that will expand with the growth of the product range. Shelf impact was achieved by the use of special colours and illustrations commissioned from Zagreb-based Ana Zaja Petrak.