The Olive Family is a Greek olive oil company with the intention of distributing
its high quality, cold pressed olive oil internationally.
The brand identity and packaging design were developed by Kanella and were the starting point for the web experience. Competing in a saturated market where there are many established brands with a long heritage, the Olive family brand conveys a younger contemporary feel to a high quality olive oil product.
These are the brand values which needed to be reflected through their web presence. The contemporary packaging designs are used as the focal point of the website, they reside on a simulated field background which is also referenced on the bottle graphics. This composition forms the base for each page of the site and helps to build brand recognition for a relatively new brand.