Boasting a legacy of over 85 years, Melisa is an iconic high-end patisserie located in Athens, Greece. Renowned for their commitment to French culinary techniques, they artfully incorporate only the finest seasonal ingredients into their creations.
Having recently renovated their shop the need for a brand refresh became evident. The brief involved the development of their brand image, packaging and website.

The choice of incorporating a flower into the logo speaks to the essence of Melisa, which translates to ‘honeybee’.
This design choice seamlessly aligns the brand with nature, highlighting their mutual reverence for fine ingredients. The flower motif encapsulates the commitment to quality that resonates through both Melisa and the diligent honeybee.”
The colour palette leads with a warm brown and a lavender purple complemented by a set of secondary vibrant colours.

The photography adopts a bold and minimalist approach, ensuring the pastries are the focal point.