F. Schumacher & Co. is a family-owned design house operating in the United States. For over 135 years, Schumacher has been an industry leader creating exceptional fabrics, wallpapers and trims.

In redesigning the Homepage, the primary goal was to transition from a conventional e-commerce platform to an inspirational lifestyle hub. This transformation aimed to amplify brand and partner visibility while enhancing content engagement.

As a result the mega nav was simplified and updated
with a cleaner more contemporary look and feel allowing images to be the focal point.
The page was thoughtfully organised to spotlight Schumacher’s products and collaborations through aspirational lifestyle imagery. Additionally, it provided a platform to showcase other Schumacher brands and communication channels, such as Frederic magazine, Instagram, YouTube, and The Memo. Responsive web design practices were integrated to ensure accessibility and functionality across diverse devices.