As part of a brand overhaul, Haskapa was looking to re-skin their existing site, built on the WordPress platform. The overall strategy was to focus on e-commerce and create a fresher, more intuitive user experience across exploring and purchasing. The process resulted in pushing the limits of WordPress, taking the design outside of the templated look on new sitemap architecture and content hierarchy, creating a more strongly branded, yet elegant look and feel using crafted interactions and enjoyable visual design. A key component of the brief was to make a multi-platform, responsive site for a seamless customer journey. A complete re-shoot of all pack photography was commissioned and art-directed as well as new banner and menu imagery.