Haskapa are makers of premium haskap berry products, with farms and partner growers in Canada and Europe. The haskap is a vibrantly-coloured superberry that has triple the antioxidants of a blueberry and is also high in nutritional polyphenols.

The initial Canadian launch of the Haskapa project encompassed branding application and design across an extensive list of marketing materials and in-house collateral. A clean, simple design system was applied across a diverse range of products. Shelf impact was achieved with the use of special colours and tactile, colourful food prints commissioned from Zagreb-based illustrator Ana Zaja Petrak.