Den is a tech innovator, pioneering the integration of conventional design with cutting-edge technology. Their smart switches and plug sockets offer a seamless transition between manual and smartphone control, revolutionising home automation.
The brief was to create eco-conscious packaging in line with Den’s ethos of innovation, user-friendliness, and sustainability. It needed to cater to both wholesale and retail customers, ensuring robustness for secure shipping all the while prioritising a seamless and intuitive unboxing experience.
Drawing inspiration from the physical products, CGI renders provided the foundational visual direction for the brand. This aesthetic influence/approach seamlessly permeated through all facets of the brand, extending to the packaging.
The packaging consisted of a rigid cardboard box with sleeve, snug-fitting paper pulp inserts for products and accessories, as well as essential manuals and safety pamphlets.
Employing a minimalist design approach, the focus is kept on the product and its benefits.
Typography is used judiciously, striking a harmonious balance between form and function.
