Cultured was founded by Rob Calcraft, former co-founder of REN Skincare. Drawing from over 15 years of industry experience, Rob shifted his focus towards exploring the skin’s innate capacity for self-regeneration and rejuvenation. This led him to delve into research surrounding the skin microbiome and bioscience, ultimately giving rise to Cultured Skincare.
In this nascent sector in the world of skincare, a suitably distinctive identity and pack design were developed for the initial launch. The inspiration for Cultured Skincare’s visual direction stemmed from the iconic ben day dots, which served as a metaphor for the intricate world of the skin microbiome. This creative choice encapsulated the brand’s commitment to harnessing nature’s own processes for skin health and vitality.